It’s one of the latest and fastest growing jobs to hit the work force: the social media manager. But just what is a social media manager?
What do they do, and how do you know if you need one? Read on to find out:
The Role of Social Media Manager
A social media manager is basically the person who represents your company on social media.
They are in charge of speaking on and responding to comments and questions posted on social media. Usually, the social media manager is also the person tasked with developing social media strategies and campaigns.
What Social Media Managers Do
Depending on the company one works for, the role of social media manager can vary slightly. But generally, here is what they do:
- They strive to customize strategies for every client on an individual basis. When doing this, they take into consideration factors such as the client’s goals and purposes for being on social media, the demographics their client targets, and the identity of their brand.
- The social media manager also creates the company’s Facebook page, posting and interacting with the content on that page. And because businesses are able to post advertisements on Facebook, social media managers are in charge of creating the ads the company will use.
- Depending on whether or not the client has videos they want posted, the social media manager can create an account for them on YouTube. This account can then be used to share videos and reply to viewers’ comments, and managers can even add videos they create to the client’s playlist.
- Social media managers use Twitter to follow key leaders in a given industry. They use tracking to be aware of any mentioning of the client. If reviews of the client are posted on Foursquare or Yelp and then get published on Twitter, the social media manager is in charge of responding to those reviews too. This step is especially important when it comes to managing reputation in the world of social media.
- Smart social media managers will be aware of the benefits Google+ has to offer with regards to SEO, and they will use the site to post content that’s similar to what they would post on Facebook. They can also “circle” the accounts of influential people in the industry and interact with the content they post.
- Pinterest can also be used by social media managers to post images of a client’s products, especially if there is a strong visual component to what the client does or sells.
- Great social media managers know the other requirement of their job is to stay up to date with all of the latest content that’s posted to Facebook, Twitter, Instagram and other social media sites. They should sift through news feeds for engaging material in the form of blog posts, articles and media to share. Once they find what they want to share, they can plan to have their content posted at specific times during the day.
- Social media managers should be aware of what’s currently trending and look at what’s popularly searched for with regards to keywords and topics. They should take notes on their findings and use them as material for potential blog posts.
Does Your Company Need a Social Media Manager?
Unless you have a burning passion for social media engagement and you’ve delegated the other pressing tasks in your life so you have lots of time on your hands, you should hire a social media manager.
The question of how much responsibility and freedom you give that person is ultimately up to you and your company.
If you already have solid social media strategies in place that could use a little bit of fine-tuning, you can hire someone to supplement what you already have.
Alternatively, if you’re starting from scratch and you need someone to direct all of your social media endeavors, a social media manager can do that, too.
At the end of the day, they want what you want: to get your company the publicity and coverage (and subsequent sales) that you’re seeking.
The more great minds you have on your staff, the more your staff will be able to accomplish, so adding a position for a social media manager would certainly be worth your consideration.
When it comes down to it, if you really want to maximise your social media efforts for all their worth, you should hire a social media manager and don’t look back.